Press release | April 24, 2024
American Honda announced today that 11-time Baja 1000 winner Johnny Campbell will lead a hybrid influencer/demonstration event – the Honda True Adventure Tour – next month.
This is a press release from Honda…
Based on an adventure motorcycle ride from Northern Washington to Southern California, the event will feature social media influencers riding Transalp and Africa Twin adventure motorcycles, with the group doing periodic stops at Honda powersports dealerships for public demonstrations. Monster Energy Honda factory riders Ricky Brabec (two-time Dakar Rally winner) and Skyler Howes will make appearances at various points along the route.
With a total length of approximately 1,500 miles, the Honda True Adventure Tour will begin May 5 in Lakewood, Washington, with Campbell leading a group of four influencers to overnight stops in Sisters, Eugene and Coos Bay, in Oregon, before ending. in Eureka, California. There, a second team of influencers will take over for an all-California stint, including overnight stops in Roseville, Paso Robles and Huntington Beach, before the ride ends in ceremony at the American Honda Collection Hall in Torrance on May 14.
Along the way, the group will stop at three Honda powersports dealerships: Lakewood, South Bound Motorsports of Washington, May 4; Roseville Honda Motorsports of Roseville, Calif., May 11; and Huntington Beach, Calif., Huntington Beach Honda on May 14. The public is invited to these stops, where they can meet Campbell and join the Honda demo team on local rides aboard new Honda powersports models, including the Transalps and Africa Twins.
“ADV enthusiasts know that spring means time to ride, so we can't wait to embark on this extravagant adventure,” said Jeremy McGuire, senior director of customer engagement at American Honda. “With both influencer and demonstration elements, the Honda True Adventure Tour will give attendees the opportunity to try out Honda's adventure models, and have it all run by the off-road legend Johnny Campbell makes it an unmissable event. miss. We look forward to seeing great content from participating influencers and spending quality time with our customers at the demo events.
For more information on the Honda True Adventure Ride demo rides, visit motorsports.honda.com/events.
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