World Travel Holdings announced it will invest millions of dollars this year in developing its B2B technology to improve the productivity and profitability of in-home travel advisors with franchise brands. A dream vacation And CruiseOne.
This year, the Information Technology team will add a dozen positions to strengthen the team and technology of both franchises, which will see improvements throughout the year.
World Travel Holdings has a reputation for producing award-winning technology, such as the Groups app, which won a Silver Magellan Award and a Silver Travvy Award.
The Dreams Vacations and CruiseOne 2024 Marketing and Technology Summit will be held February 7-8. The virtual summit will feature keynote addresses on topics including AI, social media marketing and Google Ads, and will connect travel advisors with travel and marketing partners.
“As a technology pioneer, we want to continually build on the successes we have seen from our previous technology investments and the way to do that is to invest even more in our travel advisors,” said Drew Daly, senior vice president and general manager. for Dream Vacations and CruiseOne.
“The success of our home-based travel agents is our sole business, and we are committed to constantly increasing our support, investments and resources so that we can provide the best technology in the industry,” Daly continued.
For the latest travel news, updates and offers, subscribe to TravelPulse daily newsletter.
