In a growing number of tourist destinations in Europe, getting a Uber can mean to board a boat.
The ride-hailing company is rolling out multiple Uber Boat options this summer, Uber said in a statement Tuesday (July 2). Press release.
In Ibiza, the company will launch Uber Yacht in August. The company describes the product as “the most luxurious on our app.” Uber Yacht offers a Sunseeker yacht that can carry up to eight people, according to the release. Guests can book the private yacht for an eight-hour cruise, complete with the boat’s personal skipper, a complimentary bottle of champagne and locally sourced artisanal snacks.
In Venice, Uber will launch a Limo Boat in July, the press release states. This river transport service will be able to accommodate up to six people and will be available for booking on demand from 8 a.m. to 8 p.m.
In Greece, Uber Boat will expand from Mykonos to Athens, Corfu and Santorini in July, taking visitors to beach clubs, picturesque coves and remote locations, the statement said.
In Paris, the company is offering Uber Cruise, a one-hour private tour aboard an all-electric boat on the Seine River, with views of Notre Dame, the Louvre and the Eiffel Tower, according to the release.
“These new travel products are being launched in response to growing demand for Uber’s services in Europe’s top tourist destinations,” the company said in the statement.
During the summer of 2023, the company’s mobility services saw a 55% increase in demand from international customers in Greece and Spain and more than 6.5 million people used the Uber app in popular destinations across Europe, according to the statement. In the last 12 months, 800,000 people opened the app in Ibiza alone.
Uber said in 2022 it will add new travel booking options in the UK as part of a strategic initiative to become a super app and one-stop shop for domestic and international travel.
With the UK serving as Uber's pilot site, the mobility company added options for booking flights, train tickets, hotel rooms and car rentals, as well as taxi, bike, boat and scooter services. These mobility options joined Uber's existing offerings of ridesharing and food delivery.
