Wondering where to travel in 2025? American Express Travel recently released its 2025 trending destinations listwith the 10 best cities to explore around the world, aimed at Gen Z and millennial travelers. Also read: Visit the tallest church in the world on your next trip to Germany, before it loses its title
Based on their global bookings, the list includes destinations such as São Paulo, Brazil, for Formula 1 experience, Koh Samui, Thailand, whose white sand beaches will soon appear on HBO The White Lotus, and Brisbane, Australia, which offers plenty of nightlife options.
Here are the trending travel destinations to visit in 2025 in China, Japan, USA, Greece and other countries around the world.
Brisbane, Australia
Situated between the Gold and Sunshine Coasts, Brisbane offers a number of museums as well as vibrant restaurants and nightlife.
Brittany, France
The coastal landscapes and miles of seaside walking trails top the list of reasons to visit the Brittany region.
Franschhoek, South Africa
Franschhoek, the mountain-surrounded gem of the Cape Winelands, is an ideal addition to a safari vacation with near vineyards, farm-to-table restaurants and much more.
Koh Samui, Thailand
Koh Samui offers a dreamy combination of lush jungle, white sand beaches and turquoise waters. It is perfect for active travelers as well as those looking to relax.
Macau, China
Macau's historic center is a UNESCO World Heritage Site and the local Cantonese-Portuguese fusion cuisine is a must for foodies. Then there are the casinos, which are the origin of this densely populated peninsula known as the Las Vegas of the East, and many award-winning restaurants.
Moab, United States
As the gateway to Utah's “Mighty Five” national parks, Moab is an ideal starting point for exploring the American Southwest. You can go rafting, mountain biking, and hike the canyons or simply lounge in the red rock landscape.
Nikko, Japan
This tucked-away mountain retreat blends elements of Kyoto and Mt. Fuji with photogenic waterfalls and numerous hiking trails.
Paros, Greece
Laid-back Paros has become known as the Greek island with a vibrant cultural scene and a rocky coastline dotted with beaches, coves and sea caves.
Sao Paulo, Brazil
The city is one of South America's great cultural destinations thanks to its rich architectural heritage, some of the continent's best museums, street art and local fashion.
Sun Valley, United States
With fewer crowds, Sun Valley attracts high-end travelers. During the summer months, travelers can enjoy fishing, whitewater rafting, mountain biking, and much more.