Tic Tac adds a new flavor profile to its portfolio: Citrus Adventure.
The new flavor features a blend of sour and tart fruit flavors and contains notes of tangerine, lemon and lime. Additionally, Tic-Tacs are packaged in bright colors that match each flavor, which can be enjoyed individually or mixed together, depending on the brand.
To accompany the launch announcement, Tic Tac also launched its “Choose Your Next Match” initiative, which calls on consumers to select the brand's next limited-edition flavor from five options: Mango Lime, Sour Grape, Lemon Sorbet , dragon fruit. and lemon ginger.
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“Our new flavors are always created with our fans in mind, so we are especially excited to not only allow consumers to try the all-new Citrus Adventure flavor, but also to give them the opportunity to make an impact on our next innovation,” said Dan Cutchin, vice president of marketing at Ferrero USA. “We think any of these flavors would be a great addition to our already delicious lineup and we can’t wait to see what our fans choose.”
Voting for the possible new flavor is open on the Tic Tac Instagram account until November 10.
Tic Tac's new Citrus Adventure comes in three sizes that can be found at retailers nationwide, in-store and online.
