According to recent research from Accor, 2025 is set to be an exciting year for travel, with new trends set to shape the way Brits explore the world. Following the rise of cool-cations, dupe destinations and active tourism, a new Accor survey shows 74% of Brits are planning to travel abroad in the coming year. But what adventures await them and where are they going? Using a mix of UK search data, surveys and keyword trends, we've compiled the best travel experiences and destinations that are set to capture travelers' imaginations in 2025. Get Ready you to discover the trends that will define the future of British travel!
Top 10 Travel Trends of 2025:
- AI route: Personalized travel planning powered by AI, providing smooth, adaptable itineraries in real-time.
- Authentic cities: Looking for lesser-known destinations, “hidden gems”, for meaningful and off-the-beaten-track experiences.
- Earth-Friendly Getaways: Prioritize sustainable travel options to minimize environmental impact.
- Work-play spirit of adventure: Blending remote work and leisure travel, supported by digital nomad visas.
- Solo stays: Growing interest in solo travel for empowerment, flexibility and self-discovery.
- Tasty trips: Food-centric travel focused on authentic and cultural culinary experiences.
- Well-being weekends: Short wellness retreats for mental and physical rejuvenation.
- Sporting adventures: Combine travel and recreational sports, such as marathons and triathlons.
- Musical pilgrimages: Traveling to concerts and festivals, combining music and exploration.
- Set-Jetting: Visit iconic film and television locations to experience beloved sets.
These trends capture travelers' adventurous and evolving preferences, paving the way for an inspiring year of exploration.
