Some singing trains were already sold out on Tuesday.
“It’s more than a ride: it’s a one-of-a-kind immersive experience,” Travis Christ, Brightline’s chief commercial officer, said in a press release.
Brightline avoids mentioning Swift directly in his promotionsreferring instead to the broadcast of “Tay-tunes” on “SWIFT routes” for “The Big Concert”. The railway company previously generated attention for its service connecting downtown Miami to Orlando International Airport and for its partnership with a shuttle company that transports passengers directly to Disney World parks and nearby hotels.
Swift, who is competing in the European leg of his Eras Tour of 152 concerts, will return to the United States for concerts in Miami, New Orleans and Indianapolis this fall before wrapping up in Canada. billion dollars The tour and the April release of Swift's 11th studio album have spawned pop-up and themed events around the world, many of them unofficial. Swift Themed Cruisefor his part, sets sail in October.
Brightline isn't the first transportation service to cash in on the Tour's financial impact, either. Rally ran special buses for the SoFi Stadium stage in California last summer, and transit agencies in Tour Eras cities have added additional service to meet fans' demand.
One-way tickets for Miami’s concert trains, which will drop passengers off at the Aventura station and connect them to a shuttle to Hard Rock Stadium, start at $209 for the full trip from Orlando. Brightline will also run late-night return trains from Aventura, where the company promises a Swiftian pop-up bar. (While the return trips aren’t billed as Swift singalongs, one can imagine such trips.) a train (It wouldn't exactly be a quiet Amtrak car.)
People who need to travel this weekend on the singalong train route — which includes stops in West Palm Beach, Boca Raton and Fort Lauderdale — for a reason other than Swift can book a train with a different schedule, Brightline spokeswoman Vanessa Alfonso wrote in an email. Otherwise, headphones may be required. Singing, Alfonso said, will take place on “ALL singalong trains.”
