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Shindang-dong and Yeouido in Seoul were the most popular tourist destinations for foreign visitors, along with Jeju Island, in 2023 and the first half of this year, Korea Tourism Organization big data analysis revealed Tuesday.
Lee Mi-sook, head of the KTO's tourism data strategy team, presented the findings at a seminar in Seoul co-hosted by the Ministry of Culture, Sports and Tourism and the KTO.
“Fueled by an increase in visitors from China, Japan and Taiwan, Hyundai Seoul in Yeouido has become a popular shopping destination,” Lee said. “Our analysis suggests that foreigners often choose tourist spots frequented by locals.”
Hyundai Seoul, the South Korean capital's largest department store, has attracted young foreign customers with a series of rotating pop-up stores featuring different K-pop stars since its opening in 2021.
Shindang-dong is famous for its fashion street near Dongdaemun Market, where young trendsetters and budget-conscious shoppers can find a diverse range of clothing, accessories and shoes.
Discussions at the seminar also focused on the use of new technologies to innovate in tourism services and Big Data to develop tailor-made tourism packages for specific regions.
“Analyzing tourism data using artificial intelligence is crucial to adapt to changing tourism trends and dominate the global market,” said Park Jong-taek, head of the policy office. tourism ministry. “We will actively support the research and development of innovative tourism technologies that meet the needs of the industry.” (Yonhap)
