Adventure Travel Series Destination was officially taken into series by BNC.
The show is expected to air on the network in 2025 and the American version of the Belgian format will be produced by the production company. Two fourwhich also makes a separate British version for the BBC.
The green light marks the final stage of the format; last year, the BBC and NBCUniversal teamed up to acquire the US and UK rights to the show, which comes from Belgian producer Geronimo and distributor Be-Entertainment.
The BBC green-lighted its own version last year with Twofour in production.
NBC has now followed suit and officially ordered its own version; the show was previously only in development with the broadcast network.
This is a similar model used in the small group mystery format. Traitors.
Destination sees a group of contestants set off on the road trip of their lives but they have no idea where they are. To win, they must discover their mysterious locations. Once they're on the blackened Destination
At the end of each episode, the contestant who places an X on a card farthest from the actual location packs their bags. The first participant to reach destination X will be crowned the winner.
Twofour, which belongs to the British channel ITV, is behind series such as Apple TV+ The Reluctant Traveler. She will co-produce the NBC version with Universal Television Alternative Studio. Production will begin later this year.
Caroline Davies, Andy Cadman, Dan Adamson and David Clews will produce the NBC version.
“Destination is one of the most unique and innovative formats we have seen in a long time, and it is so important that we have once again teamed up with the BBC to film two shows at once,” said Corie Henson, Vice President executive of unscripted programming, NBCUniversal Television and Streaming. “This show is an epic international travel adventure combined with the ultimate guessing game. Even if you’ve never been on a plane, you can play the game.”
“The only thing better than adapting a successful format like Destination we do it alongside the best production partners, and that’s exactly what we have at Twofour,” said Toby Gorman, president of Universal Television Alternative Studio. “We’re thrilled to bring NBC its first travel competition series and can’t wait for audiences to connect with this adventure.” It's going to be a fun ride.
“The entire Twofour team couldn't be more proud to have won the tender to produce this incredible adventure format, particularly given the pedigree of the other companies involved in the process,” said said Dan Adamson, Managing Director of Twofour. “Our editorial ambition for this project is fortunately matched by our best-in-class production team, who consistently make the impossible possible. We are excited to be part of this journey with our talented production partners at UTAS and grateful to the brilliant commissioning teams at NBCU and the BBC for the hard work and creativity they have already put into the process .
