The Pittsburgh Steelers and Laurel Highlands have been a winning combination for decades.
The legendary Southwestern Pennsylvania brands have now solidified their relationship, as GO Laurel Highlands has joined the team as a preferred vacation destination partner of the Pittsburgh Steelers.
GO Laurel Highlands – the official destination marketing organization for Fayette, Somerset and Westmoreland counties – announced the new designation on Thursday, June 27.
“The opportunity to partner GO Laurel Highlands with the Pittsburgh Steelers is one of the most important partnerships in our organization’s history,” said Ann Nemanic, Executive Director of GO LH. “Connecting and engaging with Steelers Nation provides us with an unprecedented opportunity to showcase our region, our partners and the unique tourism assets and experiences our territory has to offer.”
The Steelers have held their annual training camp at St. Vincent College in Unity Township since 1966, with the exception of two summers impacted by the coronavirus pandemic. Training camp offers fans a chance to get an up-close look at new and returning talent as well as get autographs from their favorite players. Fans can get free mobile tickets online to attend daily practices.
This year's camp will take place on the St. Vincent College campus from July 24 to August 14, with the popular Friday Night Lights practice at Latrobe Memorial Stadium on August 2.
GO Laurel Highlands previously partnered with the Pittsburgh Steelers, with an activation zone at training camp and in-game advertising at Acrisure Stadium. The new agreement takes that partnership to a new level, with GO Laurel Highlands sponsoring the team’s May schedule release and working with the Steelers to help draw attention to the incredible assets of Laurel Highlands, which is just over an hour from Pittsburgh.
“We are excited to expand our partnership with GO Laurel Highlands,” said Ryan Huzjak, vice president of sales and marketing for the Pittsburgh Steelers. “This partnership will provide the visitors’ bureau with unique ways to showcase all that the Laurel Highlands area has to offer through Steelers platforms. Our fans will also have the opportunity to win Laurel Highlands getaways through two off-season sweepstakes, one of which will run from July 8 to August 1.”
Nemanic said the partnership will help connect fans to Laurel Highlands.
“As the ‘Pittsburgh Steelers’ preferred vacation destination,’ loyal fans will discover exciting itineraries in every area of interest,” Nemanic said. “They will soon realize that Steelers training camp is just the beginning of why GO Laurel Highlands is a destination of choice for millions year after year.”
The Steelers and Laurel Highlands share a championship pedigree. The six-time Super Bowl champions are one of the most storied brands in professional sports while the scenic mountain region continues to rack up accolades. The 3,000-square-mile Laurel Highlands was named one of USA Today’s top summer travel destinations and is home to Keystone State Park, which earned the title of Best Fall Foliage Destination in 2023. Laurel Highlands features Good Housekeeping’s Best Scenic Road Trip and includes Ohiopyle, the small adventure town that was named USA Today’s Best Small Town in the Northeast in 2024.
With incredible outdoor recreation opportunities ranging from whitewater rafting on the Youghiogheny and Stonycreek Rivers to biking the 150-mile Great Allegheny Passage to hiking the Laurel Highlands Trail, the Laurel Highlands has earned a reputation as one of the best places to unplug and reconnect with nature. Excellent fishing and hunting opportunities abound, and the region is home to more than 110,000 acres of publicly accessible land, with eight state parks and two state forests.
The Waterfall House, which has been named the greatest American architectural masterpiece of all time, is a UNESCO World Heritage Site and is one of four Frank Lloyd Wright-designed homes in the area, along with Kentuck Knob and Polymath Park. The Westmoreland Museum of American Art and the Touchstone Center for Crafts are prominent cultural institutions in the area, while small towns like Ligonier, Latrobe, and Somerset each attract visitors with their charming, small-town atmosphere.
Visitors have a multitude of lodging options, from primitive and RV campgrounds to quaint B&Bs and secluded cabins to resorts such as Seven Springs Mountain Resort and the ultra-luxurious Nemacolin, which recently reopened the renovated Chateau and Grand Lodge.
About the Laurel Highlands of Pennsylvania
A magnificent mountain region, the Laurel Highlands is a nature lover’s paradise spanning 3,000 square miles in southwestern Pennsylvania. Located just one hour east of Pittsburgh, this beautiful four-season destination offers spectacular natural scenery, exceptional skiing, hiking, biking and golfing opportunities, historic sites and attractions, family-friendly activities and world-class resorts. Notable destinations in the region include four of Frank Lloyd Wright’s architectural masterpieces—Fallingwater®, Kentuck Knob, Mäntylä and Duncan House—as well as Nemacolin, Seven Springs Mountain Resort, Flight 93 National Memorial, Idlewild and SoakZone, whitewater rafting at Ohiopyle State Park and much more.
Located less than 200 miles from the major metropolitan areas of Pittsburgh, Baltimore, Cleveland and Washington, DC, Laurel Highlands, Pennsylvania is easily accessible from exits 67, 75, 91 and 110 of the Pennsylvania Turnpike.
Visitors to the Laurel Highlands can find information online at Go to LaurelHighlands.com, facebook.com/laurelhighlandsPA And twitter.com/laurelhighlands or by calling 724-238-5661. Founded in 1958, GO Laurel Highlands, formerly known as the Laurel Highlands Visitors Bureau, is the official destination marketing organization for Fayette, Somerset and Westmoreland counties in southwestern Pennsylvania.
