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This partnership is part of HomeToGo's efforts to boost its experiences business.
Srividya Kalyanaraman
German vacation rental platform HomeÀGo has partnered with Komoot, a route planning and navigation app for outdoor activities such as hiking, cycling, mountain biking and running.
HomeToGo, which went public in 2021, offers price comparisons for vacation rentals. It processes certain vacation rental reservations on its own website on behalf of partners; for other reservations, it refers customers to partner sites.
Also a German company, Komoot was founded in 2010 and covers international sporting events like bike and trail races.
The partnership with Komoot will provide hiking and biking route planning and navigation tools to HomeToGo travelers as part of its vacation rental booking experience. It is also expanding its experience business with this latest partnership.
Here's how it works: After booking with HomeToGo, travelers are taken to a post-booking confirmation page. If they download the HomeToGo app, it gives them access to a free Komoot map. A HomeToGo voucher will give them access to Komoot cards specific to their trip.
The feature is currently only available to travelers in Germany booking with HomeToGo, but may expand to other travelers and markets in the future.
“We are excited to partner with Komoot to also offer our outdoor enthusiast customers access to world-class route planning and navigation tools,” said Ben Gordon, Director of Product at HomeToGo. “With our unrivaled selection in rural areas, this partnership allows our guests to discover great hiking and biking routes around their rentals.”
HomeToGo declined to comment on financial details of the partnership.
HomeToGo Partnerships
The partnership with Komoot is part of HomeToGo’s efforts to strengthen “experiences” as a service for its customers. Last October, the company partnered with GetYourGuide to integrate experiences as part of travelers' post-booking journey on HomeToGo across all of its markets. After booking a vacation rental, HometoGo customers see a selection of tours and activities to choose from in their email confirmations.
Last summer, HomeToGo also partnered with Squake, a climate technology solution for sustainable travel to enable travelers to offset carbon emissions from their vacation rental stays.
2023 in review
Last week, HomeToGo announced that it ended 2023 with 190 million euros ($200 million) in revenue and 22 million euros ($24 million) in net profit. The company said improving its marketing effectiveness and repeat bookings from its customers was a fundamental factor in its journey to profitability.
HomeToGo CEO Patrick Andrae earlier told Skift that partnerships are a key part of keeping HomeToGo's business and building a loyal customer base.
