As vacationers book trips for 2025, a new report reveals emerging travel trends.
Hilton released its annual trends report showing a shift from the “year of the great recharge” of 2024, with travelers looking for more adventurous activities.
A Hilton spokesperson told Fox News Digital via email that 2025 will be “the year of Travel maximizer.“
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“After the last few years of pandemic travel followed by the Great Recharge, there is a renewed sense of adventure. Travelers are now looking to combine their desire for relaxation with high-impact adventures and experiences to make the most of their time and finances. investment,” said the spokesperson for the global hotel company.
Hilton released its annual travel trends report and named 2025 as “the year of the Travel Maximizer.” (iStock)
Data collected by Hilton involved 13,000 travelers in 13 countries. Feedback was also received from more than 4,100 Hilton team members and dozens of travel experts.
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For 'Go Getaways', the report reveals that seven in ten global travelers have chosen to be active when traveling, while one in four travelers seek unique experiences and 20% seek outward facing activities in 2025.
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Tourists appear to be seeking more adventure-based activities and opportunities to rest and recharge, according to Hilton's recently released report. (iStock)
“The traveler of 2024 was all about rest and rejuvenation, and while that mindset certainly hasn't dramatically changed, the traveler of 2025 is really looking to maximize their time on the road,” the spokesperson said. from Hilton.
Another theme seen is families taking multi-generational trips, with 37% of vacationers taking a trip with their parents, and two in five inviting long-term travelers. family members.
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“The multigenerational travel planner, often the matriarch of the family, is increasingly seeking unique, one-of-a-kind destinations or adventure experiences to create an appealing option for everyone,” the report states.
Hilton's Emerging Travel Trends Report shows that more and more people are traveling with their parents and extended family members. (iStock)
The report also reveals that “50% of global travelers book restaurant reservations before booking their flights, which really highlights how travelers (prioritize) food and drink experiences.”
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Hilton also invented a new emerging travel group, “frollagues,” which is when friends who are colleagues book trips together.
