Ningxia Hui Autonomous Region in northwest China is a popular destination where diverse natural landscapes and rich cultural heritage converge. A Ningxia promotion event was held in Beijing on Friday, showcasing its cultural and tourism offerings through photo exhibitions, local cuisines and captivating performances.
Zheng Hao, first-level inspector at the International Exchange and Cooperation Bureau of China's Ministry of Culture and Tourism, said: “In recent years, Ningxia has combined the development of the wine industry with the strengthening of ecological governance to create a unique Chinese brand in the global wine industry. We sincerely welcome people from home and abroad to visit and explore Ningxia.
Dancers perform during the event to promote Ningxia's cultural and tourism resources, October 20, 2023. (Photo provided to Chinaculture.org)
The event also unveiled two exhibitions: Purple Image – The cultural tour of Ningxia wine in the eyes of foreign photographers And Purple Witness – Ningxia Wine Label Art Exhibition. The exhibitions will be presented during the international photography week Photo Beijing 2023, which is currently taking place in the capital.
The promotion event was organized by the Culturalink International Entity Network and co-organized by the International Exchange and Cooperation Office of the Ministry of Culture and Tourism and the Department of Culture and Tourism of Ningxia. This is part of the “Global Liberation of China's Cultural and Tourism Resources” initiative, launched in September 2022 to share China's rich cultural and tourism resources while promoting a platform for cultural and tourism exchanges between China and the rest of the world.
For a glimpse of Ningxia's cultural appeal, watch this video to follow four foreign photographers as they explore a different Ningxia and discover the unique charm of Ningxia's wine culture.
