- American Express Travel has released its annual Trending Destinations list, highlighting popular travel locations for 2025.
- The list is based on booking data from American Express Card members, primarily millennials and Gen Z travelers.
- Travelers seek unique cultural experiences, outdoor adventures and opportunities to connect with nature.
Are you looking for inspiration for your next trip? Look no further.
American Express Travel released its annual report Trending destinations list Thursday, featuring the hottest places to explore in 2025. The list is based on travel bookings made by American Express Card members, made up primarily of millennials and Gen Z, and information from the network of Amex Travel travel consultants located in 23 countries.
“We want our cardholders to experience everything travel has to offer,” Audrey Hendley, president of American Express Travel, said in a statement. “With our global travel expertise, guides like our annual list of trending destinations and accommodation programs like The Hotel Collection, we help our cardholders plan all types of trips and inspire them to explore new new places.
Make sure you are covered when traveling:5 Reasons Your Travel Insurance Claim Might Not Be Reimbursed
Read the trending destinations of 2025 below.
Enjoy your vacation without worries: Best Travel Insurance Policies
Brisbane, Australia
Nestled between the Gold Coast and Sunshine Coast, Brisbane combines easy access to the natural beauty of the Land Down Under with a bustling urban atmosphere. Visitors can explore a koala sanctuary, then check out Australia's only inner-city beach (yes, it's man-made).
Curious about Australian Tasmania?What Travelers Should Know About This Underrated Place
Brittany, France
Located in the far west of France, Brittany offers rugged coastlines, some of the world's oldest architecture and charming fishing villages, which means the freshest seafood. From the spectacular cliffs of the Pink Granite Coast to the medieval streets of Saint-Malo, Brittany offers a rich blend of nature, culture and tradition.
Paros, Greece
While crowds flock to Athens and Santorini, Paros offers a more secluded escape. The Greek island is home to more than 30 beaches and the famous Byzantine Road, an ancient hiking trail dating back a thousand years. Best of all, it's only a 40-minute flight or three-hour ferry ride from Athens.
Franschhoek, South Africa
Franschhoek is just an hour's drive from Cape Town and is the ideal destination for foodies and oenophiles. With nearly 50 wineries, travelers can indulge in tours and tastings. The city has French roots, which has given rise to a multitude of bistros and restaurants serving artisan cheeses and more.
Koh Samui, Thailand
As Thailand's second largest island, Koh Samui has some of the most picturesque beaches, ideal for travelers looking to unplug. Visitors can hike waterfalls or snorkel in Ang Thong National Marine Park.
Macau, China
Often considered the “Las Vegas of Asia”, Macau has a vibrant nightlife, with huge casinos mixed with culture and history. Located on the southern coast of China, Macau has a Portuguese influence reflected in its culinary scene and UNESCO-listed Old Town. Of course, there are also traditional Chinese temples and tea ceremonies to discover.
Moab, United States
Lace up your hiking shoes, because Moab is an outdoor enthusiast's wonderland. The Utah city is nestled between five national parks, offering hiking, mountain biking, rock climbing and other outdoor adventures. Be sure to take time to stargaze.
Nikko, Japan
A two-hour train ride from Tokyo, Nikko is steeped in culture and history dating back to the late 700s. It is at the entrance to Nikko National Park, a UNESCO World Heritage Site, where Travelers can visit hot springs, waterfalls, lakes and sacred sites. There are also ancient temples and shrines throughout the city. The area is beautiful in autumn when the leaves change color to warm, vibrant hues.
Sao Paulo, Brazil
As one of the largest cities in the world, Sao Paulo offers travelers plenty to do, from museums to parks to a vibrant culinary culture. The Brazilian city is diverse and a good time to visit is during one of its many parades, such as the largest LGBTQ+ parade in the world.
Sun Valley, United States
Sun Valley, Idaho is a famous and picturesque resort town nestled in the Rocky Mountains. In winter, winter sports are preferred, but the city is also perfect for hiking, leaf peeping, and mountain biking in the warmer months. After a long day in the mountains, travelers can relax in the nearby hot springs.
