American Express Travel has just revealed its 2025 Trending Destinations list, highlighting next year's 10 must-see destinations for millennial and Gen Z travelers.
Drawing on American Express Card member bookings and information from the company's global network of travel advisors, the list highlights a wide range of locations, from tropical islands to cultural centers and natural wonders.
The 10 most trendy destinations of 2025
- Brisbane, Australia: Situated between the Gold Coasts and the Sunshine Coasts, Brisbane is home to world-class museums, vibrant nightlife and a thriving food scene.
- Brittany, France: Known for its coastal beauty, Brittany offers a distinctive culture and miles of scenic trails perfect for seaside walks, such as the GR34.
- Franschhoek, South Africa: Nestled in the Cape Winelands, Franschhoek offers nearly 50 wineries, farm-to-table restaurants and plenty of hiking opportunities, making it a great addition to a safari adventure.
- Koh Samui, Thailand: This 88-square-mile island is a tropical paradise with lush jungles, white sand beaches, and crystal clear waters, making it an ideal choice for active travelers and those seeking relaxation. Koh Samui will also soon be featured in the popular HBO series, 'The White Lotus', which will undoubtedly attract interest from set-jetting tourists.
- Macau, China: Although it's most famous for its giant casinos, Macau's Cantonese-Portuguese fusion cuisine and UNESCO-recognized historic center make it an intriguing destination for foodies and culture enthusiasts.
- Moab, Utah: As the gateway to Utah's “Mighty Five” national parks and the perfect jumping-off point for exploring the American Southwest, Moab offers outdoor thrills like rafting, biking, and hiking world class against a backdrop of superb red rock landscapes.
- Nikko, Japan: A serene mountain destination in Japan's rural Tochigi prefecture, Nikko offers a blend of cultural treasures and natural beauty with its picturesque waterfalls and numerous hiking trails.
- Paros, Greece: Known for its laid-back vibe, this Greek island has both a vibrant cultural scene and spectacular landscape features, such as its rocky coastlines dotted with beaches, hidden coves and sea caves.
- Sao Paulo, Brazil: One of South America's multi-ethnic and cultural powerhouses, São Paulo is a hub of rich architectural heritage, premier museums, fascinating street art and a thriving fashion scene.
- Sun Valley, Idaho: Less crowded than other ski resorts in Western America, Sun Valley is a great choice for outdoor enthusiasts looking for activities like skiing, trout fishing, whitewater rafting, and mountain biking .
For the latest travel news, updates and offers, subscribe to TravelPulse daily newsletter.
