More than ever, cultural exploration will be a priority for travelers in 2024. Skyscanner sees a wide range of cultural curiosity in travel, from concert goers jetting off to see their favorite artists to budget-conscious foodies looking for the best culinary experience. Cost of living, however, remains a priority. Travelers also want to upgrade their vacations in a cost-effective way, with “luxury for less” vacation experiences on the rise. Global travelers are always willing to upgrade their vacation experience, whether that’s better food on flights (29%) or upgrades to business or first class (20%).
