However, with offshoots like YouTube Shorts and Instagram Reels mimicking the short-form video format, TikTok really excels in authentic storytelling. Posts are creator-centric, with the acronym “POV” (point of view) being one of the most commonly used captions. “I personally do a lot of voiceover videos so I can share my full experience and opinions,” Abena explains when asked how she creates her content. “Gen Z wants to find honest reviews from people with first-hand experience.”
Especially during the long task of planning a vacation, users are looking for real people who give them real information in an engaging way. More than other social networks, TikTok creates a space where everyone can gain popularity. Travel brands, experienced influencers, and even first-time travelers therefore mix in this open and diverse pool of opinions.
TikTok Content
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How to get started on TikTok
For any non-users now tempted by this social media giant (I'm looking at you, Millennials), here are some tips to get you started with TravelTok.
Look for inspiration
Start by simply exploring what’s out there. The platform offers an endless stream of montages featuring the world’s most dreamy places, sure to spark the wanderlust of all its users. Be open-minded to the content that guides your journey and you’ll be able to discover destinations beyond your wildest dreams.
Try a specific search
From quirky islands to small vintage shops, it's hard to find something that has not You’ve been on TikTok before. Don’t be afraid to search for an obscure restaurant you just booked, because chances are someone has reviewed it or, at the very least, posted footage. While the quality can vary from influencer films to locals trying their hand at vlogging, it’s always helpful to see a place through the eyes of a real person.
Don't fall into viral traps
When a place is labeled “viral” on TikTok, chances are it’s got a huge following. The platform’s smart algorithm keeps TikTok at the forefront of trends, meaning some places explode quickly while others remain in the shadows. Dig a little deeper into the app to find alternatives that may have garnered less hype but are just as worthy of attention. If the place at the top of your bucket list has gone viral, go outside of peak hours to avoid the inevitable lines.
Check your sources
While I highly recommend TikTok itineraries, it’s always a good idea to finish with a little independent research to plan exactly what your day will look like. After all, TikTok is a social network made up of unregulated and independent voices, so remember that the content you consume has not been fact-checked. A quick web search will help you make sure your travel plans are feasible, or even real, as well as find the most up-to-date opening times, transport links and prices.
Don't pre-visit your trip
Seeing something on a screen will never be more enjoyable than seeing it in real life. Once you’ve chosen your destination and itinerary, resist the temptation to watch all the clips the algorithm will inevitably bombard you with. Discovering the ins and outs of a place is what makes a trip memorable, so make sure you have a few surprises in store for yourself on the big day.
A version of this story was originally published on Condé Nast Traveller UK.
