AUBURN HILLS, Michigan., June 7, 2024 /PRNewswire/ —
- Jeep® brand maintains top spot as America's most patriotic brand throughout the year Brand keys investigation
- Jeep and the USO partnership, providing assistance to the US military, marks 16 years
- As another means of support, the Jeep brand also offers a military incentive program.
- American flags are prominently displayed on the doors of the all-new, all-electric 2024 Jeep Wagoneer S, in addition to the Grand Cherokee, Wagoneer and Grand Wagoneer, a proud nod to the brand's more than 80 years of history celebrating freedom and adventure.
- The all-new 2024 Jeep Wagoneer S is available for reservation now on jeep.com
The Jeep® brand, celebrating more than eight decades of freedom, adventure, passion and authenticity, has once again been named America's Most Patriotic Brand. For the 23rd consecutive year, the Jeep brand is America's Most Patriotic Brand*, according to the Brand Keys Most Patriotic Brands survey. Consumers surveyed rated which brands best embody the value of patriotism in 2024.
“Being recognized as America's Most Patriotic Brand for the 23rd year in a row is a testament to our passionate owners and enthusiasts who wholeheartedly embrace the outdoor adventure and freedom our Jeep 4x4s offer , without equal,” said Bill Peffersenior vice president and head of the Jeep brand North America.
To determine the 2024 ranking, Brand keys surveyed more than 7,460 consumers, ages 18-65, balanced in terms of gender and political affiliation, rated 1,381 brands across 143 B2C and B2B categories, using Brand keys measures of emotional engagement. The evaluations assessed the brand's resonance for the unique value of patriotism, and the Jeep brand was identified as best at addressing today's patriotism challenges.
“Patriotism is one of the most powerful values a brand can possess. Jeep is the primary owner of this value, with a true emotional foundation. Jeep has a history forged in the past and present,” said Robert Passikoffpresident and founder of Brand keys. “And if there is such a thing as 'patriotic DNA,' it shows up in our ratings of the emotional engagement of the most patriotic brands. In a more political and partisan market, Jeep has been able to create a connection with all consumers, which is why Jeep shows at the top of the list every year. »
The Jeep brand and the USO are also celebrating 16 years together to help support and keep members of the nation's military connected to everything that gives meaning to their service. More information can be found at USO.org.
Additionally, thanks to the Jeep brand Military Incentive Program, some military members are eligible for military bonuses to use on certain Jeep brand vehicles. Active, active reserve, retired, retired military reserve, 100% disabled veterans, and honorably discharged veterans, within 12 months of the release date, are eligible for the program. Offer applies to the purchase and lease of select 2024 and 2023 Jeep brand vehicles.
Another reward for owning a Jeep 4×4 is the Jeep Wavea premium loyalty and customer service program available across the entire Jeep 4×4 range, which is packed with exclusive benefits to provide Jeep vehicle owners with the utmost care and dedicated support 24/7.
The Jeep brand invites you to live life to the fullest by offering a wide range of vehicles, including Jeep Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee L three-row, Grand Cherokee 4xe, Renegade, Wrangler, Wrangler 4xe, Wagoneer. , Grand Wagoneer and now, the introduction of its first all-electric Jeep in the United States, the Jeep Wagoneer S. Wagoneerrevealed last week in New York Cityis available for booking now on Jeep.com.
Fans can visit the Shop Jeep by Amazon for Jeep merchandise.
*Based on Brand keys 2002-2024 survey on the most patriotic brands
Jeep brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people seeking extraordinary journeys. The Jeep brand invites people to live life to the fullest by offering a wide range of vehicles that continues to provide owners with a sense of safety and security to tackle any journey with confidence. Jeep Wave, a premium loyalty and customer service program available across the entire Jeep 4×4 range, is packed with exclusive perks and benefits to provide Jeep brand owners with the utmost care and dedicated support 24 hours a day and 7 days a week. The legendary Jeep brand's off-road capabilities are enhanced by a global electrification initiative that transforms the 4xe into the new 4×4. All Jeep brand vehicles in North America will offer an electrified variant by 2025.
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SOURCE Stellantis