According to recent reports, Pinterest recorded one billion travel-related searches between February 2023 and February 2024. This confirms the platform's huge influence on travel enthusiasts.
Eight out of ten users visit Pinterest every week to plan their summer vacation. This research reveals that adventure, wellness and disconnecting from technology are among the top travel trends. In addition, travelers are increasingly interested in discovering distant, natural and mysterious destinations.
Adventure Travel
According to Pinterest data, there has been a surge of interest among social media users in adventure activities. Searches related to adventure travel increased 45% from the previous year. Pinterest attributed this trend to the fact that adventure travel not only helps people achieve their goals and feel fulfilled, but also promotes personal growth, well-being and sustainability.
Adventure Travel Trends
- Luxury safari accommodation +110%
- Diving photography +60%
- Mountaineering +40%
- Hiking +40%
- Adventure camp +44%
- Caves +40%
- Water park attractions +170%
- Trail +94%
- Canoe navigation +35%
- Train travel +90%
Safaris in Tanzania (+60%) and trips to the Amazon (+120%) are the most sought-after travel experiences.
Quiet life and destinations
There has been a growing desire for simplicity and unplugged living, which has extended to travel. Over the past year, there has been a 50% increase in searches for “quiet life” and a 42% increase in searches for “quiet places.” People are looking for natural destinations where they can disconnect from technology and enjoy peace and quiet. Solo travel is all the rage, allowing freedom and autonomy in planning. These experiences promote personal well-being, whether on secluded beaches or in the peace and quiet of the countryside.
Most frequent searches for leisurely trips
- Solo travel +35%
- Travel journal pages +155%
- Aesthetics of glamping +260%
- Aesthetics Retirement Well-being +90%
- Cabin in the mountains +180%
- Village atmosphere +145%
- Field +60%
- Island life +30%
- Forest walks +30%
- National park +250%
Among the most chosen destinations for living a quiet life are Okinawa (+35%) and the English countryside (+31%).
Mysterious places
People are becoming more and more interested in exploring mysterious destinations. These places offer a distinct experience of discovery, adventure and contact with the unknown. People are drawn to exploring ancient cities or otherworldly landscapes in search of personal growth and transformation, making every journey an opportunity for self-discovery.
What mystery sites are users searching for?
- Places on Earth that seem unreal +240%
- Mysterious places on Earth +40%
- Haunted places +155%
- Relaxing nature +340%
- Ancient cities +75%
- Abandoned sites +230%
- Lost places +40%
- Beautiful places in the world +150%
Machu Picchu and Edinburgh are the top mystery travel destinations with the highest search rate, 190% and 56%, respectively.
