Cultural travel makes a big comeback in 2023

2023 was truly the year the world started traveling again. Everyone at Culture Trip certainly took the opportunity to explore, calling on our excellent in-house experts to find incredible destinations that reminded us all why we're in the industry in the first place.

Ana Jakimovska, CEO of Culture Trip, reflected on the highs and lows of 2023.

This year has been our most successful in travel, with more travelers than ever choosing Culture Trip as their trusted guide. We're excited to see our community grow, embrace our curated adventures, and elevate our commitment to sustainable and responsible travel. It's a clear sign that our passion for creating unique and meaningful travel experiences resonates deeply with you.

This year marked a significant return to travel, recalling the joys of discovery. But it was also a year when global events, such as the earthquakes in Morocco and Turkey, moved us deeply. These events have reinforced our commitment to positive change, inspiring us to meaningfully contribute to recovery efforts and support those in need.

We have seen remarkable growth in our tour packages. The vertical that has particularly excelled is our rail travel, signifying a shift towards more sustainable travel. Our experts Chiara and Adam, led by Stefano, have been instrumental in developing these unique journeys, bringing unforgettable experiences from the Scottish highlands to the shores of Taiwan. A special mention to our technical team for creating an intuitive website and app, and to our marketing team for their exceptional work in showcasing the unique benefits of traveling with Culture Trip. Their efforts played a crucial role in our success.

This year, our team’s wanderlust shined through. Stefano's travels to Jordan and Brazil, Cassam's sabbatical from Canada to Singapore and Adam's professional adventures in Spain, France and Australia were all closely followed by the company. Elsewhere, the unwavering commitment of Katie and the travel team has been instrumental in our guest satisfaction (with a 4.8/5 rating!). As we continue to work remotely first – meeting whenever we need to as a company – we hosted our US team of travel experts, Max and Shelby, this summer for a strategy day followed by Crystal Maze. Thank you to all our freelancers, Local Insiders and absent friends who joined us in spirit.

The revitalization of our media offerings, led by Juliette with the help of Gethin, Stela and Sara, was a major success. Collaborations with brands like Skyscanner and TOHOKU x TOKYO have resulted in inventive content that engages our audience. Our Pittsburgh and Nevada destination centers are great examples of how we captivate travelers with rich, informative content.

As we enter 2024, we continue our mission to change our customers' lives with an ever-growing selection of travel itineraries from around the world. From upcoming hikes to a host of other surprises, we're committed to providing journeys that not only delight, but also foster deeper connections and mindful travel. Our commitment to diversity, equity and inclusion remains at the heart of our philosophy, as we learn from our past and consider new opportunities to inspire and connect with our community.

​​I would like to warmly thank each of you for being an integral part of our journey. Your support, your passion for exploration and your choice to travel with Culture Trip contribute to a world that is more connected and more respectful of our planet. Here's to more adventures, shared stories and unforgettable experiences in 2024. Thank you for trusting us to be your companion on this incredible journey of discovery.