A new study shows that people are often inspired to travel to their next vacation spot by reading books.
Jet2holidays asked 2,000 adults how they choose their holiday destinations – and many said a recent book they read had made an impact. The study found that one in four people booked a vacation based on a novel that took place in that location or referred to a specific destination.
Additionally, 15% of those who booked trips to destinations mentioned In the novel did so within a day of finishing said book, SWNS reported.
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Forty-six percent of participants said they wanted to see what the place looked like in real life, while 32 percent said they wanted to learn more about the area.
Of those who took a vacation to the book-inspired location, 62% said the destination was better than expected.
Fifty percent of people visited popular tourist attractions mentioned in the book and 25% stayed at a hotel or lodge that was also mentioned in the novel, as reported by SWNS.
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Jet2holidays announced the top destinations visited by participants inspired by reading a book.
Some of the most popular destinations were Corfu in Greece, Rome in Italy, Paris in France and Provence in southeastern France.
No locations on the list were located in the United States.
The top 10 books that inspired those involved in the study to take a trip were…
10. “Les Miserables” by Victor Hugo — Paris, France
9. “The Durrells of Corfu” by Michael Haag — Corfu, Greece
8. “A Year in Provence” by Peter Mayle — Provence, France
7. “Death in Venice” by Thomas Mann — Venice, Italy
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6. “The Merchant of Venice” by William Shakespeare — Venice, Italy
5. “Angels and Demons” by Dan Brown — Rome, Italy
4. “The Da Vinci Code” by Dan Brown — Paris, France
3. “The Corfu Trilogy” by Gerald Durrell — Corfu, Greece
2. “My Family and My Other Animals” by Gerals Durrell — Corfu, Greece
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1. “Under the Tuscan Sun” by Frances Mayes — Tuscany, Italy
Jet2holidays is a UK-based tour guiding company. The study was carried out ahead of the UK's World Book Day charity event on the first Thursday in March.
A spokesperson for Jet2holidays told SWNS that while many people find ideas for vacation destinations in movies or TV shows, they were also surprised to see how many books also sparked inspiration.
“There are so many beautiful places to visit in the world that it's hard to define them, so I hope this has given the nation some motivation to start thinking about where they could go next – and maybe they will have a book to thank,” they said.
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