Summary
- Virgin Australia's Velocity Frequent Flyer program has partnered with Luxury Escapes, allowing members to earn and redeem Velocity Points on luxury travel packages and accommodation.
- Velocity CEO Nick Rohrlach believes the partnership provides more choice and value for Australian travelers, providing premium experiences without the price tag.
- Velocity also offers a Discover Gold accelerated trial membership for Gold or higher status members of other Australian airline loyalty programs, offering benefits such as lounge access, priority boarding and bonus Velocity points .
Australia has a population of almost 27 million, and between them, Qantas Loyalty and Virgin Velocity have 26.7 million members of their frequent flyer programs. Both airlines want more members, so it seems the best way to get them is to get members from each to jump ship; at least that's it Virgin Australia The Velocity Frequent Flyer program has in mind.
Looking for a way to spend your points?
Last week, Virgin Australia's Velocity Frequent Flyer The loyalty program (Velocity) has launched its new exclusive partnership with high-end travel operator Luxury Escapes. Velocity's 11.5 members and Luxury Escapes' three million Australian customers can now earn and redeem Velocity Points on thousands of luxury packages, hotels, cruises, tours and more from Luxury Escapes .
Photo: Virgin Australia
Velocity members will earn one Velocity Point for every dollar spent on eligible Luxury Escapes reservations and can now offset the cost of booking their next Luxury Escapes vacation by using Velocity Points to pay for part or all of their reservation. One of the strange consequences of the severe pandemic lockdowns is that, with nowhere else to go, Australians have gathered millions of people together. loyalty points online purchases and are now looking for ways to spend them.
Velocity CEO Nick Rohrlach said the partnership creates more choice, value and rewards for millions of Australian travelers and marks an important day for the program.
“Our 11.5 million members now have access to thousands of additional opportunities to earn and redeem Velocity Points with an unmatched inventory of world-class vacation packages at their fingertips. We know the high cost of living is still very much on the minds of Australians. and by using Points or Points + Pay, our members now have access to premium experiences without the price. »
A chance to achieve Velocity Gold status
Velocity believes this is such a great partnership that it can help attract high-ranking members of the competition, although they don't mention it. Qantas by name, referring only to “members of other Australian airline loyalty programs”. Velocity invites members of Gold status or higher to apply for Velocity Gold status as part of a new Discover Gold accelerated trial subscription.
Velocity Gold status benefits include complimentary Virgin Australia lounge access, priority boarding, preferred seating, extra baggage allowances and Velocity Points and bonus status credits when customers book and travel with Virgin Australia. Discover Gold is a three-month trial of Gold status during which most of the benefits can be enjoyed, and at the end of the three months, Velocity will evaluate whether Gold status can be retained.
Photo: Virgin Australia
If a customer is a Gold member or above with another Australian Loyalty program, they will need to earn 80 status credits and fly in at least one eligible sector to maintain Gold status with Velocity for an additional twelve months. The Discover Gold Status program process can be completed online and the offer will be available until 11:59 p.m. on September 15, 2023.
As with all these types of offers, a number of terms and conditions apply, and these can be found on the Velocity Frequent Flyer website.
Would you be tempted to switch to another airline's frequent flyer program with an offer like this? Let us know in the comments.
