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UK travelers eyeing long-haul holiday destinations in summer 2025 – Unsplash image credit
- Recent data from travel search engine KAYAK shows that UK travelers are showing increased interest in long-haul holidays for summer 2025, including to Zimbabwe, South Africa and India.
- This trend is based on analysis of flight searches on the KAYAK website. Eight of the ten hottest travel destinations are located outside of Europe. Searches for flights to Harare, Zimbabwe increased significantly by 93%.
A KAYAK A survey of UK travelers found that 28% are interested in exploring destinations beyond Europe and 9% admit to finding European holidays uninteresting.
A desire to experience different cultures (42%), a sense of adventure (28%), new natural environments (24%) and different cuisines (20%) are among the main reasons for Britons' interest in long-haul travel.
Despite being one of the most expensive destinations, Australia is popular among Brits. The average return ticket to Brisbane currently costs £1,417. However, prices for Australia are down 7% from the previous year, providing better value for money.
While almost half of Brits surveyed (48%) expressed a desire to maintain their usual holiday spending despite traveling long-haul, some (25%) preferred to spend less as a considerable amount is already spent on flights .
KAYAK suggests looking to less popular destinations outside of Europe, such as Morocco, Canada and the United States, for more economical options.
Nearly a quarter (23%) of those surveyed said they would be willing to spend more on a long-haul vacation. This additional expense would be justified by indulging in fine dining (67%), participating in unique experiences (65%), booking better accommodations (51%) or upgrading business flights or first class (29%).
Rachel Mumford, travel expert at KAYAK UK, encourages travelers to take advantage of falling flight ticket prices to iconic destinations like Australia, Japan and Indonesia. 2025 offers an ideal opportunity to visit dream destinations on a long-term basis without overextending budgets.
