U.S. travelers show strong interest in iconic and emerging destinations for 2025, booking data from TTC Tour Brands portfolio of travel agencies, which includes Trafalgar, Brendan Vacations, Cost saver, Contiki, Insight VacationsAnd Luxury gold.
Compared to TTC customer booking behavior through 2023, Japan continues to be a standout destination, with Trafalgar reporting a 93% increase for its Classic Japan route, while Insight Vacations saw an increase of more than 30% of demand for its Majestic Japan trip. Additionally, younger travelers are particularly attracted to Asian destinations, with Contiki seeing a 166% increase in bookings for southern Thailand highlights and a 125% jump for Vietnam highlights.
European destinations also remain popular, with several notable booking trends. Costsaver saw a 69% increase in bookings for its Italian Scene itinerary, while Luxury Gold reported a 57% increase for the Ultimate Italy trip. After the Paris Olympics, Trafalgar's Best of France trip saw a remarkable 139% increase in bookings.
Travelers are also showing interest in less explored regions, with Insight Vacations' Northern Italy Country Roads seeing a 66% increase in bookings, highlighting interest in picturesque landscapes like the Dolomites and the Lake Como. Costsaver's Britain and Ireland Explorer and Iberian Explorer trips saw increases of 58% and 87% respectively, indicating a preference for smaller towns and more intimate travel experiences.
Scandinavia is another emerging region, bolstered by its consistent top ranking in World Happiness Report. Contiki's trip to Scandinavia is up 67%, while Trafalgar Capitals of Scandinavia's trip is up 106%.
“As we look ahead to 2025, it’s clear that travelers are captivated by both iconic destinations and less-traveled gems,” said Melissa DaSilva, interim CEO of TTC Tour Brands. “From the timeless appeal of cultural hubs like Italy, France and Japan to the picturesque tranquility of less explored regions of northern Italy and Scandinavia, our booking trends highlight the growing desire travelers of immersive experiences and natural serenity. By anticipating these preferences and pioneering experiences that match these trends, our portfolio of TTC Tour brands provides travel advisors with an assured way to turn their clients' dreams into reality.
Editor's Note: This article was AI-generated and based on a press release distributed by TTC Tour Brands. It was reviewed by an editor at TravelAge West.
