A new research report examining accessibility initiatives in tourism has been jointly published by International Destinations And Urban Destinations Alliance. The “Global Accessibility Report” analyzes data from 92 destinations, collected in early 2024.
Of the destinations surveyed, 65% were destination marketing organizations, of which 63% were located in Europe and 25% in North America.
This research comes at a time when approximately 1.85 billion people worldwide (16% of the population) live with a disability. The report aims to assess the current accessibility of destinations; identify gaps in services and practices that could foster more inclusive spaces; and inspire and motivate organizations to improve accessibility for residents and visitors.
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Key findings from the study include that 33% of respondents have an accessibility vision/strategy in place, and only 24% say this strategy has been implemented. Another 17% are developing a plan.
Among destinations with a strategy in development or in place, most (89%) have improved their website to improve accessibility, and 75% have implemented accessible marketing and communications. Eighty-two percent have completed staff training, 64% provide member training and 25% have achieved some form of accreditation.
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“Accessibility is important not only for visitors but also for local communities, and destination organizations are beginning to recognize the importance of providing inclusive facilities, products and services for all,” said Sophia Hyder JarretHead of Inclusion for Destinations International. “It’s not just a key factor for a successful destination: it’s an ethical choice. We hope this report will help the tourism industry advance this crucial effort.
The full report – including more findings and insight into what specific destinations are doing to be more accessible – is available online.
Editor's note: This article was generated by AI, based on a press release distributed by Destinations International. It has been fact-checked and reviewed by a TravelAge West editor.
