10 lesser-known destinations in the world, trends for 2024

Summary

• Discover hidden gems and embrace local culture in lesser-known destinations like Zermatt, Udaipur and San Miguel de Allende.
• Enjoy the pristine beaches and untouched natural beauty of Seychelles, Saint Kitts and Nevis and Porto Cervo.
• Experience luxury and world-class skiing in exclusive enclaves like Porto Cervo and Niseko, or explore the ancient history of Bodrum and the Adelaide Hills.

On November 14, American Express Travel has released a list of travel destinations that promise to redefine wanderlust for avid travelers in 2024. Interestingly, the spotlight of this reveal isn't on the usual suspects dominating travel itineraries, but rather on the lesser known gems scattered across the world.

The appeal of these destinations, expected to be the most visited in 2024, lies in their unexplored landscapes, their untold stories and the promise of true cultural immersion. The renewed interest in these lesser-known places, particularly in the East, signals a collective shift in the mindset of modern travelers.

Tourists discover hidden gems, embrace local traditions and contribute to the sustainable growth of communities often overshadowed by traditional tourism. Here are 10 lesser-known destinations around the world, trends for 2024.

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ten Zermatt, Switzerland

Majestic Alps, iconic Matterhorn, alpine adventure

Zermatt is a gem among lesser-known destinations, ready to capture the hearts of tourists and travel enthusiasts in 2024. This alpine haven is located in the shadow of the Matterhorn, a majestic mountain that attracts adventurers with its imposing peak.

Zermatt's unique appeal lies in the grandeur of its natural landscapes and the blend of traditional Swiss architecture that adorns its picturesque streets. While Summer is a popular time to visit Zermattthis destination transforms into a winter wonderland during the colder months.

9 Udaipur, India

Lakeside palace, rich heritage, romantic atmosphere

Udaipur is an enchanting destination that has slowly gained popularity over the past few years. Known as the “City of Lakes” and the “Venice of the East,” Udaipur has a romantic allure that sets it apart from more popular Indian destinations.

The city's majestic palaces, including the famous City Palace, rise like ethereal mirages from the serene waters of Lake Pichola. The narrow lanes of this old town lead visitors to bustling markets where traditional crafts and vibrant textiles beckon, offering a glimpse into Rajasthan's rich cultural heritage.

• Best time to visit: Winter, between September and March
• Best Attractions in Udaipur: City Palace, Lake PicholaJag Mandir, Saheliyon Ki Bari

Respect local customs; dress modestly, especially when visiting religious sites.

8 Seychelles

Pristine beaches, coral atolls, tropical paradise

This archipelago of 115 islands delights visitors with its pristine beaches, coral reefs teeming with marine life, and lush tropical landscapes. Although often overshadowed by more traditional destinations, the Seychelles offers an exclusive retreat for those seeking a blend of luxury and untouched natural beauty.

Each island has its unique appeal, from the granite wonders of La Digue to the coral atolls of Aldabra. As one of the most beautiful places to visit in Seychelles, La Digue is a jewel among the granite wonders of the Indian Ocean. Its pristine beaches, lush rainforests and towering granite formations create a landscape of breathtaking beauty.

• Best time to visit: April, May, October and November
• Best Attractions in Seychelles: Latium Cove, May ValleyAldabra Atoll, Morne Seychellois National Park

Related: This is one of the best times to visit Seychelles in 2024

7 Santa Fe, New Mexico

Southwestern art oasis, Adobe charm, indigenous culture

Santa Fe is an artistic paradise that is attracting the attention of travel enthusiasts seeking a cultural escape in 2024. Nestled against the backdrop of the Sangre de Cristo Mountains, this city showcases the rich heritage of Native American, Spanish and Anglo cultures. Saxons.

Santa Fe's adobe-style architecture, vibrant art scene, and numerous art galleries create an atmosphere that resonates with creativity. Strolling through the historic square, visitors experience the smell of piñon wood in the air while the city's various museums and open-air markets showcase the fusion of tradition and innovation.

6 San Miguel de Allende, Mexico

Colonial jewel, artistic paradise, dynamic markets

Venturing into the heart of Mexico, San Miguel de Allende is a colonial gem likely to capture the fascination of tourists and travel enthusiasts in 2024. This UNESCO World Heritage city exudes an old-world appeal with its cobblestone streets, well-preserved colonial architecture and vibrant local culture.

Beyond its aesthetic appeal, San Miguel de Allende offers a rich tapestry of traditions, from its bustling markets to the iconic Parroquia de San Miguel Arcángel that adorns the main square. The city's welcoming atmosphere and artistic community make it a paradise for those seeking cultural immersion and quiet retreats.

5 Saint Kitts and Nevis

Caribbean charms, historic fort, idyllic beaches

The twin islands of Saint Kitts and Nevis are also other destinations set to captivate visitors in 2024. Far from the bustling crowds of more traditional Caribbean destinations, these islands offer a perfect blend of tropical paradise and historical intrigue.

St. Kitts has lush rainforests and the imposing Brimstone Hill Fortress, a UNESCO World Heritage Site, while Nevis exudes tranquility with its pristine beaches. The main attractions of these islands are their unspoiled landscapes, vibrant marine life and a palpable sense of authenticity that attracts travelers looking for an idyllic getaway.

Be aware of hurricane seasons; check weather updates and follow local advisories.

4 Porto Cervo, Italy

Luxury Sardinia, Exclusive Enclave, Crystal Clear Waters

This exclusive and lesser-known enclave along the Emerald Costa has crystal clear waters, golden beaches and a sophisticated charm that sets it apart from busier Italian destinations. Visitors to Porto Cervo find themselves in a world of luxury, where superyachts dock in the marina and designer boutiques line the streets.

With rugged coastlines, emerald waters and a landscape dotted with ancient granite formations, Porto Cervo is a paradise for those seeking an escape in luxury. The city is home to several world-class hotels, restaurants, spas as well as a selection of exclusive clubs and nightlife venues.

Related: 10 most beautiful Mediterranean islands to visit in 2024

3 Niseko, Japan

Powder paradise, ski paradise, Onsen retreat

Located in the northern part of the Japanese island of Hokkaido, Niseko is an offbeat destination that is gaining ground among ski enthusiasts and nature lovers in 2024. Known for its powder snow and world-class ski conditions, Niseko offers a winter wonderland beyond the typical ski resort experience.

Niseko United Ski Area features four interconnected resorts offering a diverse range of trails for skiers and snowboarders. The area’s hot springs, or “onsen,” offer a serene and rejuvenating experience amid the snowy landscapes.

• Best time to visit: Winter, from December to February
• Top Attractions in Niseko: Niseko UnitedOnsen Experience, Annupuri International Ski Area, Shikisai-no-Oka

2 Bodrum, Türkiye

Aegean allure, ancient history, turquoise coast

Bodrum is an enchanting city The Aegean coast of Turkey. Known for its stunning beaches, vibrant nightlife and historic sites, Bodrum strikes a balance between modern pleasure and ancient attraction. The city's iconic Bodrum Castle, built by the Knights of St. John in the 15th century, is a testament to its rich past.

With a lot of awesome things to do in Bodrum, visitors can explore archaeological wonders, lounge on pristine beaches and immerse themselves in the bustling atmosphere of the city's markets. They can also enjoy the sights, sounds and aromas of Bodrum's bustling bazaar, a vibrant tapestry of local culture.

• Best time to visit: Between June and September
• Best Attractions in Bodrum: Bodrum CastleAncient Theater of Halicarnassus, Bodrum Marina, Myndos Gate

1 Adelaide Hills, Australia

Quiet retreat, charming vineyards, picturesque landscapes

Renowned for its rolling hills, lush green vineyards, picturesque villages and world-class wineries, the Adelaide Hills offers a tranquil retreat for those seeking a taste of South Australia's rich heritage and natural beauty.

Visitors to the Adelaide Hills can embark on scenic drives, explore picturesque townships and savor the region's famous cool climate wines. The blend of natural beauty, wildlife encounters and a laid-back atmosphere makes this hidden gem a perfect retreat for those looking to unwind in the charm of the Australian countryside.

• Best time to visit: September to March
• Best Attractions in Adelaide Hills: Hahndorf, Summit of Mount LoftyCleland Wildlife Park, Adelaide Hills wine region